HISTORY OF EINHELL ACCESSORIES GMBH

Precision. Passion. Tool expertise since 1931.

1931

Founding of the company “Karl W. Burmeister” (kwb for short) and entry in the Bremen commercial register. The company starts out as an exporter of consumer goods for overseas trading houses.

Black-and-white portrait of Karl Wilhelm Burmeister, founder of KWB.

Historic aerial photograph of an industrial building with a large warehouse complex and surrounding parking areas. The site is located in a spacious industrial zone, surrounded by open land and several smaller facilities.

1960

Introduction of the “kwb” brand with its own sales force and direct sales. kwb specializes in tools and machine accessories. As Germany was hardly able to meet the US demand for inexpensive consumer goods, kwb had to reorient itself. Sales were initially established in Europe and later expanded to the German market.

2012

A strategic milestone: Einhell Germany AG acquires kwb tools GmbH & Co. KG – stronger innovative power and international opportunities.

Company sign of kwb tools GmbH & Co. KG with directional information for visitors, shipping, and goods reception. Trees and a parked car are visible in the background, along with street signs for the ‘Handelshof’ area.

2014

Renamed kwb Germany GmbH. The renaming emphasizes the company's German origins and gives the brand a clear, internationally understandable profile.

2022

The packaging relaunch introduced a new packaging concept, which, with its three clear quality lines—Classic, Expert, and Professional—has since ensured greater clarity and targeted product selection.

A row of various kwb jigsaw blade packages, arranged by application and material. The packaging comes in white, red, and black designs, showing different blade types and usage icons.

Four transparent Einhell drill and bit sets in red and black plastic cases, arranged side by side. The cases display various assortments of bits, drills, and socket attachments.

2023

Starting with the implementation of the first articles for the Einhell brand, the development, design, and worldwide distribution of power tool and hand tool accessories will be centrally managed from a single source.

2025

Since August 1, kwb Germany GmbH has had a new name: “Einhell Accessories GmbH.” The renaming is part of the strategic development within the Einhell Group.